Attractiveness has a big impact on our buying decissions. Susan M. Weinschenk mentioned in her book “Neuro Web Design” that we are more likely to listen to the sales person and make the purchase if the sales person is similar to us in characteristics such as age and dress and if we find the sales person to be attractive.
We’re tend to say, that we’re not affected by attractiveness, but these decissions are made in our unconscious part of the brain, the “old brain”, which ensures our survival and decides if we should flee, eat, or have sex.
On the 4th of November I had the chance to attend the UX Workshop “Website Persuasion“. The Workshop was organised by Karen Lindeman, founder of Netflow. The speaker was Arno Bublitz, founder of Pragmatic Experts.
Arno Bublitz did a good job. It was interesting and made fun.
It was the first Design for Conversion in Germany and it was a good event.
The concept of DfC is quite nice. You have nice speakers and between you work with other attendees on real cases. It is exciting to work with foreign people on cases and try to solve a problem together.
The countdown is on… Two days left and Europe’s first Conversion Optimization Conference starts in Frankfurt, Germany. I’m so excited to be a part of it and looking forward to a glory day.
Well-known speaker like Raquel Hirsch (President & Co-Founder WiderFunnel Inc.), Patricia Hader (Senior Marketing Manager Intel Corp.), Stephen Pavlovich (CEO & Founder Conversion Factory), James Kalbach (UX Consultant LexisNexis) or John Ekman (CEO Conversionista!) will attend the Conversion Camp and share their knowledge.