Conversion Design

Conversion Design Blog goes to holliday.
I wish you all a merry Christmas and a happy New Year. Thank you for your support.
Hope to see you next year…

Attractiveness has a big impact on our buying decissions. Susan M. Weinschenk mentioned in her book “Neuro Web Design” that we are more likely to listen to the sales person and make the purchase if the sales person is similar to us in characteristics such as age and dress and if we find the sales person to be attractive.
We’re tend to say, that we’re not affected by attractiveness, but these decissions are made in our unconscious part of the brain, the “old brain”, which ensures our survival and decides if we should flee, eat, or have sex (in a very simplified view).
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On the 4th of November I had the chance to attend the UX Workshop “Website Persuasion“. The Workshop was organised by Karen Lindeman, founder of Netflow. The speaker was Arno Bublitz, founder of Pragmatic Experts.
Arno Bublitz did a good job. It was interesting and made fun.
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French Connection UK has made an arrangement with YouTube to use out-linking annotations in video and laid the foundation for a better way to use YouTube for your eCommerce.
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It was the first Design for Conversion in Germany and it was a good event.
The concept of DfC is quite nice. You have nice speakers and between you work with other attendees on real cases. It is exciting to work with foreign people on cases and try to solve a problem together.
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Wow! What a day! When I think back to the Conversion Camp 2010 I’m still speachless.
The speakers were great, the organisation was accurate and professional and the audience was motivated.
Overall it was a successful day.
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